MWSA Book Review

The Frugal Book Promoter

Author:  Carolyn Howard-Johnson

Publisher:  A Star Publish Book

Reviewer: Bill McDonald – President of the MWSA

A Real World Guide for Authors – Practical and Wise!

I have been reading author Carolyn Howard-Johnson’s newsletters for what seems to be years now, but I finally got to read her definitive book on marketing called “The Frugal Book Promoter: How To Do What Your Publisher Won’t” and it was beyond my expectations. There are many very good books on this subject but this is truly “the gold standard” from which all those other books should be compared and judged. It is really that good.

I expected the normal advice on doing book signings and going to events to talk but Carolyn’s book takes you to a more organized and practical approach with real world value. This is not just some light weight listing of things you should do but comes with very practical and sage advice as to how to precede forward once your book is ready. In fact, it gets you making plans prior to the book publishing so that when it does roll out it is welcomed to the book marketing world.

I think my fellow authors are the best judges of what makes for a great book in this genre and when you see so many of them actually using her book to promote their own creative works, well, that speaks loudly for how effective her advice is. This is a book that most authors will actually wear out; because it will be gone through from cover to cover so many times. For a book, any book, it is an honored death of success when they die from over use!

I thought I was good at marketing and good at promoting myself until I read this book. I now realize that even the sharpest knife in the collection can be sharpened some more with intelligent analysis of the facts and with a battle plan. Carolyn will take any author’s book to new and higher levels of sales. How far depends on the quality of the stories in the books but with her guidance through this book she will increase an author’s chances of success greatly!

This book receives the MWSA’s highest book rating possible of FIVE STARS! It also receives my personal endorsement!